find your north star

At August Holiday Advisors, we help businesses tackle complex challenges in the software industry. With decades of experience in SaaS and B2B2C financial technology, our goal is to unlock your business’s full potential with tailored solutions that drive success.

YOUR TRUSTED PARTNER IN SOFTWARE INNOVATION AND SCALE

August Holiday Advisors (AHA) specializes in solving complex challenges across software product strategy, management, and marketing. Led by Risa Pecoraro, with over 20 years of experience in building and scaling B2B2C SaaS financial technology businesses, AHA is here to help you build bridges and innovate for the future. From advising on product roadmaps to optimizing operational efficiency, AHA delivers expert guidance tailored to your company’s unique needs.

PRODUCT

Answer "What now?" and "What next?" for your product strategy and execution. Fill gaps, get an outside perspective, explore growth opportunities.

PROCESS

Guidance for "right sized" governance and operational efficiencies, specific to your business' goals and phase of growth.

PEOPLE

Identify the transferrable skills in your existing team that will position you to scale and innovate. Plan for the organizational structure to support new skills and new roles.

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OUR SERVICES

At AHA, we provide customized advisory solutions that think for the long-term to ensure your business is positioned for success over changing customer needs and market conditions

PRODUCT STRATEGY & ROADMAPPING

We partner with you to design product strategies and roadmaps that align with market demands and company goals, ensuring sustainable growth.

PRODUCT MANAGEMENT & R&D OPTIMIZATION

Optimize your product management and R&D processes to accelerate innovation, reduce time-to-market, and ensure your teams are building the right products.

GO-TO-MARKET & PRODUCT MARKETING

We help you develop go-to-market strategies that connect your products to the right audience. Our services also include building partnerships with sales teams to maximize growth.

TEAM SCALING & OPERATIONAL EFFICIENCY

As your company grows, we provide guidance on scaling your teams, improving operational processes, and implementing the right structure to support long-term success.

WHY AHA?

Our unique combination of deep industry knowledge, hands-on experience, and preference for long term perspectives makes us the ideal partner for software businesses seeking innovation and scale.

EXPERT-LED ADVISORY:

Our team, led by Risa Pecoraro, brings decades of experience in software technology, guiding businesses through complex challenges and opportunities.”

TAILORED STRATEGIES FOR GROWTH:

We create customized solutions based on your company’s specific needs, ensuring you get practical, actionable advice that delivers results.

INNOVATION AND MARKET INSIGHT:

With a strong focus on innovation and market trends, we help you stay ahead of the competition and adapt to changing market dynamics.

LET’S DRIVE YOUR SOFTWARE INNOVATION FORWARD

Looking to innovate your product, scale your business, or navigate complex software challenges? August Holiday Advisors is here to help you achieve your goals with expert guidance and tailored solutions. Let’s start a conversation.

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